A common argument among businesspersons is, “What is the secret for a successful business”. Of course, different sorts of answers always come up—marketing skills, PR, capital, product concepts, investors, luck, the list goes on.
However, it all boils down to one thing—customers!
No matter what the scale, offer, or status of your business, it will never survive or thrive without a steady or growing customer base. Yes, just like a celebrity, you need your own loyalists if you ever hope of expanding and reaching larger markets across the globe.
To set you on the right path, here are some techniques and concepts that may propel you to the top end of the success spectrum:
- Sometimes, controversy is a good thing.
Somehow, it’s good way to start a “buzz” about your business brand. Several times, intrigue has its merits, specifically because it propels your company name as a trending and hip topic. If people are talking about you and your enterprise, sales and patronage will definitely soar!
Take for example the campaign of a second-hand car dealer, “You know you’re not the first, but does it really matter?”, paired with a drop-dead gorgeous woman. This sparked a lot of interest among several viewers. But did it get its point across? Definitely!
- Being too specific is not a weakness.
It’s not enough that you’ve established “women” in general as your audience. Targeting gender, race, culture, age, profession and others will not suffice in the game of customer relations. You need a better weapon in your arsenal, known as client profiles.
It’s a common strategy for entrepreneurs to brand their clients a certain way and create a comprehensive profile. Using this as a premise, why not go the deeper end and assess almost every significant aspect of your customers’ life? For instance, where do they often shop? How often do they purchase [products]? Which brands do they usually patronise? Which online shops do they visit when shopping? Which social sharing portals are they a member?
The answers to these questions will draw a detailed concept map of your customers and help you assess how to market your company best.
- Independence is not all it’s cut out to be.
There’s a certain benefit when you’re free of affiliates, but there’s also a HUGE disadvantage. For one thing, you’ll lose the potential of reaching THEIR customers and amassing a new market demographic. That’s a significant loss right there.
More to the point, you’ll lose the added “insights” that partners can give you. Instead of consulting with them about market trends, sales strategies, PR events, and so on, you’ll have no one but yourself to depend on. That’s quite a heavy burden.
Also, get in touch with business-to-business solutions providers, especially those who can help you build a professional image without spending a big budget. Having a virtual office, in particular, is a good solution if you are targeting a global audience.
- Success is achieved by being social.
These days, everybody is on Facebook, Twitter, LinkedIn, Pinterest, Google+. This means, your rivals are in on the trend too. If you don’t have profiles in these social networks yet, you’re in for some serious trouble—which comes in the form of poor visibility on the Web.
It’s never too late to sign up for an account and start socialising. Without doubt, you’ll notice a significant improvement in your customer relations targets just by using social media platforms.
Business success is not something you can hope to achieve overnight. It requires patience, effort, and a little ingenuity on your part. Most importantly, it takes more than a couple of sleepless nights and tons of black coffee to pull off a thriving company.
About the Author
Catering to start-ups and small businesses for 22 years, Regus TEC Centre Inc provides a wide range of solutions, including virtual office bundles.